Graduated Psychology at Sofia University and has a postgraduate degree in psychoanalysis from American Institute for Psychoanalysis. She has 14 years of experience in advertising, 10 of which as Managing Director of New Moment Agency. In 2014 she co-founded a small service design agency which functions as innovation consultant and design thinking lab. Works closely with the start ups in ELEVEN accelerator venture fund.
Two type of complaints may be submitted to the National Council for Self-regulation in case of a breach of:
1. Ethical Code - related to the content (misleading, offensive, inappropriate for children etc.) of an advertisement or any other form of commercial communiaction or
2. Rules for Online Behavioral Advertising (OBA) - related to targeted at selected internet users behavioural advertising. To learn about OBA and what you can do prior to submitting an OBA complaint.
А Complaint is a formal document, claim, plea or request, concerning any form of commercial communication which gives proof of breach of the ethical rules or indicates a possible breach that requires further investigation.