Highly qualified expert in the field of market and social research with almost twenty years of experience as a researcher and project manager in famous Bulgarian and local offices of global companies for marketing and social research. In the period April 2005 - May 2011 Managing Director of Synovate Bulgaria.
Sociologist by training, board member of the Bulgarian Sociological Association. Lecturer at Sofia University, Department "Sociology" (2011 - present). Member of the jury of the EFFIE Bulgaria during 2009 - 2014. Currently runs the company Junction Bulgaria, with scope of activity marketing and social research and consultation.
Two type of complaints may be submitted to the National Council for Self-regulation in case of a breach of:
1. Ethical Code - related to the content (misleading, offensive, inappropriate for children etc.) of an advertisement or any other form of commercial communiaction or
2. Rules for Online Behavioral Advertising (OBA) - related to targeted at selected internet users behavioural advertising. To learn about OBA and what you can do prior to submitting an OBA complaint.
А Complaint is a formal document, claim, plea or request, concerning any form of commercial communication which gives proof of breach of the ethical rules or indicates a possible breach that requires further investigation.