Rossen Missov has been Executive Director of the Bulgarian Association of Advertisers (BAA) since April 2012. He graduated Higher Medical Institute in Sofia (medicine), specialized Epidemiology in The Netherlands (at the Erasmus University), worked as a medical doctor in clinical settings for 7 years. Dr. Missov’s business carrier started and developed at Procter & Gamble Bulgaria, where he has held the position of External Relations Manager for 12 years. At this position, Rossen Missov was responsible for the external relations of Procter & Gamble in Bulgaria, Republic of Macedonia, Albania, Bosnia & Hercegovina, managed projects in Serbia, was involved in projects in Romania. Dr. Missov has completed many internal company trainings and specializations in the fields of brand and corporate communications, integrated marketing programs, public relations, relations with state institutions and non-governmental organizations, management the compliance of internal processes with marketplace regulatory requirements. He represented Procter & Gamble in several industry associations, has been Chairman of the Board of Detergents Association in Bulgaria (BADI) for 5 years, Deputy-chairman of the Board of Cosmetics Association in Bulgaria (BNAEOPC) for 5 years, Member of the Board of the Bulgarian Association for Packaging and Environment for 3 years.
Two type of complaints may be submitted to the National Council for Self-regulation in case of a breach of:
1. Ethical Code - related to the content (misleading, offensive, inappropriate for children etc.) of an advertisement or any other form of commercial communiaction or
2. Rules for Online Behavioral Advertising (OBA) - related to targeted at selected internet users behavioural advertising. To learn about OBA and what you can do prior to submitting an OBA complaint.
А Complaint is a formal document, claim, plea or request, concerning any form of commercial communication which gives proof of breach of the ethical rules or indicates a possible breach that requires further investigation.