Sofia Peneva has a Master of Law degree from Sofia University. She has been working for Graffiti BBDO advertising agency since 1993 and she has held the positions of Account Director, Client Relations Director, deputy Executive Director and since 1995 she has been the agency’s Executive Director.
Sofia is a the deputy Chairman and member of the Management Board of the Association of Advertising Agencies-Bulgaria (ARA), Chairman of the Media Committee and the Ethical Committee at ARA. She is a member of the Management Board of the People meters system users committee.
Two type of complaints may be submitted to the National Council for Self-regulation in case of a breach of:
1. Ethical Code - related to the content (misleading, offensive, inappropriate for children etc.) of an advertisement or any other form of commercial communiaction or
2. Rules for Online Behavioral Advertising (OBA) - related to targeted at selected internet users behavioural advertising. To learn about OBA and what you can do prior to submitting an OBA complaint.
А Complaint is a formal document, claim, plea or request, concerning any form of commercial communication which gives proof of breach of the ethical rules or indicates a possible breach that requires further investigation.