Managing Board

The Managing Board of NCSR has a three-year mandate and consists of 10 members, all voted by the General Assembly in observation of th eprincipleof equal representation of the three sectors of the industry - advertisers, advertising agencies, media.

The General Assembly elects an independent Chairman, who manages the operations and represents NCSR in front of third parties.

The Board decides on the key strategies and the activity plan of the council, accepts into associated membership, appoints and discharges members of working bodies and agrees the way of their working. It ensures the implementation of the activities of the organization in line with the decisions of the General Assembly. 

The activity of the Board is supported by a Secretariat and when necessary it can create other permanent or temporary structures to deal with specific matters.

Secratariat's contact detals:
   Mrs. Eli Mihailova
   tel: 0886 695 616

Members of the Board

Elly Guerganova - Chairman
Elly Guerganova has more than twenty years of experience in the fields of marketing and sales for leading international brands. In the course of more than thirteen years she was the General Manager for one of the global leaders in the FMCG sector – Diageo and she was responsible for multiple markets in Central and Eastern Europe. Elly has been awarded the prestigious business award “Keepers... read more
Sofia Peneva (Graffiti BBDO)
Sofia Peneva has a Master of Law degree from Sofia University. She has been working for Graffiti BBDO advertising agency since 1993 and she has held the positions of Account Director, Client Relations Director, deputy Executive Director and since 1995 she has been the agency’s Executive Director. Sofia is a the deputy Chairman and member of the Management Board of the Association... read more
Rossen Missov (BAA)
Rossen Missov has been Executive Director of the Bulgarian Association of Advertisers (BAA) since April 2012. He graduated Higher Medical Institute in Sofia (medicine), specialized Epidemiology in The Netherlands (at the Erasmus University), worked as a medical doctor in clinical settings for 7 years. Dr. Missov’s business carrier started and developed at Procter & Gamble Bulgaria, where... read more
Sylvia Kavaska
Sylvia Kavaska is Legal and Public Affairs Manager in Zagorka AD. Master in Law wоrking more than 11 years as legal counsel and a lawyer from the Sofia Bar Association, experienced in protecting the rights of intellectual property, procurement, competition law and others. As a part of ZAGORKA’s team Sylvia is protecting the interests and the reputation of the company. Provides the compliance... read more

Contact Us

  • "San Stefano" str. № 14, ent.B, flr.3 - (BAKA), Sofia 1504
  • +359 0886 695 616


Two type of complaints may be submitted to the National Council for Self-regulation in case of a breach of:
1. Ethical Code - related to the content (misleading, offensive, inappropriate for children etc.) of an advertisement or any other form of commercial communiaction or
2. Rules for Online Behavioral Advertising (OBA) - related to targeted at selected internet users behavioural advertising. To learn about OBA and what you can do prior to submitting an OBA complaint.
А Complaint is a formal document, claim, plea or request, concerning any form of commercial communication which gives proof of breach of the ethical rules or indicates a possible breach that requires further investigation.

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