Ethical Committee

The Ethical Committee is the NCSR body that applies the Ethical Code.

The main objective of the Ethical Committee is to analyse the commercial communication against which a claim has been made and to adjudicate about the compliance of the said communication to the Ethical Code.

The Ethical Committee has a 3-year mandate and consists of 13 members: Chairman – a prominent independent expert, elected amongst the members of the Ethical Committee with a mandate of 3 years. Other members of the committee are well known professionals from the advertising and other industries, as well as scientists, lawyers and NGOs representatives.

The members of the Ethical Committee act on their own conscience and convictions and observing the rules of lack of conflict of interest. The committee members do not represent neither the interests of the members of the NCSR, who in fact vote the Ethical Code, nor the organisations who have suggested them for  members in the Appeal Committee. 

In case of conflict of interest, every member of the Ethics Committee has the moral obligation to claim disqualification from the case. In case of conflict of interest, both sides of the Claim are entitled to require disqualification of the respective member of the Appeal Committee.

Any information, be it in written or verbal form, that may be received in the course of the work of the Ethical Committee, constitutes a trade secret and the members of the committee and the invited external experts are obliged by a confidentiality clause. 

Members of the Ethics Committee

Rumiana Karlova - Chairman
Rumiana Karlova  is a Master of Laws, she has graduated Sofia University Kliment and Methodius. She also holds a masters degree in European Intergartion at the Centre for European Studies, in co-operation with the College for European Law in Bruges, Belgium. From 1992 to 2010 she worked for the Competition Protection Commission and has been a member of the Commission itself  from 2003... read more
Violeta Manolova
Violeta Manolova holds a Law degree from Sofia University. She worked for the Ministry of Industry and the Ministry of Labor. She is a consultant for privatization projects. She is an author of legal analyses. Her practice is in the fields of commercial and corporate law, contractual law, property law, administrative law, fiscal law, consumer law. She is currently a member... read more
Krassimir Papazov
Krassimir Papazov is Managing Director of Ogilvy Action. He holds  a master degree in law from the Sofia University “St.Climent Ohrisky”. Krassimir experience with marketing and advertising starts in 1995. During the last 18 years he has been appointed on several managerial positions in Ogilvy Group and has managed various communication projects for leading domestic and multinational... read more
Masha Gavrailova
Dr. Masha Gavrailova graduated from the Medical Academy in Sofia. She participated in many postgraduate courses in the field of environmental health and prevention of noncommunicable diseases. She worked as a Physician and then as a Head of Department of the Sofia Hygienic and Epidemiological InspectorateAnchor. Dr. Gavrailova worked as a Senior Expert and then as a Chief of Public Health Protection... read more
Jeni Pavlova
WORK EXPERIENCE: September 2013-                                           Board of directors, NEWS7, Consultant TV7 December 2012 – September 2013              ... read more
Stoyan Mihailov
Highly qualified expert in the field of market and social research with almost twenty years of experience as a researcher and project manager in famous Bulgarian and local offices of global companies for marketing and social research. In the period April 2005 - May 2011 Managing Director of Synovate Bulgaria. Sociologist by training, board member of the Bulgarian Sociological Association. Lecturer... read more
Kalina Zuleva
Graduated Psychology at Sofia University and has a postgraduate degree in psychoanalysis from American Institute for Psychoanalysis. She has 14 years of experience in advertising, 10 of which as Managing Director of New Moment Agency. In 2014 she co-founded a small service design agency which functions as innovation consultant and design thinking lab. Works closely with the start ups in ELEVEN accelerator... read more
Anna Goranova
Anna Goranova is an experienced lawyer, highly qualified in IP and media regulation. Anna has Master degree in Law from the Sofia University “St. Kliment Ohridski” and Postgraduate degree in EU Competition Law and in UK, EU and US Copyright Law from King’s College London. Anna has joined bTV in 2006 as legal adviser. Between December 2010 and February 2014 she is Head of Legal at... read more

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Two type of complaints may be submitted to the National Council for Self-regulation in case of a breach of:
1. Ethical Code - related to the content (misleading, offensive, inappropriate for children etc.) of an advertisement or any other form of commercial communiaction or
2. Rules for Online Behavioral Advertising (OBA) - related to targeted at selected internet users behavioural advertising. To learn about OBA and what you can do prior to submitting an OBA complaint.
А Complaint is a formal document, claim, plea or request, concerning any form of commercial communication which gives proof of breach of the ethical rules or indicates a possible breach that requires further investigation.

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